Logo Design

This project involved the logo and business card design for a hair salon located within a senior living community. The visual identity was developed with a focus on comfort, familiarity, and approachability, ensuring the brand feels welcoming and reassuring to its audience. Inspired by classic salon aesthetics, the logo features soft colours, rounded forms, and a gentle illustration style to evoke a sense of warmth and trust. The design avoids sharp contrasts or overly modern elements, instead embracing a timeless visual language that aligns with the calm, supportive environment of a senior home. The identity was applied consistently across signage and printed materials, creating a cohesive and soothing brand presence that reflects both professionalism and care.